Tuesday, November 13, 2007

Mmmmmmm....bourbon

Dear Yeti,

Why do some people resort to drinking Maker's Mark when there is clearly a better bourbon out there?

Excellent question. Before I answer, I want to say that Maker's Mark is not a bad bourbon. It's just not a good bourbon.

Here's my sense of why people drink MM. It's not about the bourbon...it's about dipping everything in wax. Not just the bottle, but rocks glasses, shot glasses, wax coasters, wax shakers, you name it. And it's not just red wax. When that gets old, they play around with green wax for St. Paddy's, blue wax for UK...hell, I've even seen orange wax on some bottles.

With all of this waxyness going on, people forget about the bourbon. It's about having a wax fetish and getting free stuff...that's why people drink MM. I tend to drink bourbon brands that concentrate more on the product...like Woodford Reserve, Old Forester Birthday Bourbon, Blanton's. Now that's bourbon.

The Yeti has no need for wax. Just a glass and one ice cube please.

Until next time,

The Yeti

Examples of Wax




2 comments:

The Bar Belle said...

Hmmm, funny most of the brands you recommend are Brown-Forman. I'll give you the fact that Woodford Reserve is a far better bourbon than Maker's ... but Old Forester? Are you kidding? Maker's is the affordable choice at area bars. Now wax on that!

pH said...

Truly a fascinating observation. Maker's fans are so busy picking at the wax that they don't even notice what they are consuming. I agree to with the varying colors of wax. I mean, where's the loyalty? Are you red or are you red?